Conscious shopping. Instead of slavishly chasing every trend, we're increasingly choosing items we'll truly enjoy for years to come. Items that match different outfits, that you'll enjoy for years to come, that last season after season, and that simply... work. At HEMA, we discovered new must-haves that fit perfectly into this picture.
We've selected five new HEMA items, from a versatile bomber vest to smart beauty basics: these are the items you won't be able to live without. Ready for some shopping inspiration?
1 - The bomber vest that goes with everything
The new ladies The Jana black/white bomber vest €44.99 is the ultimate wardrobe chameleon. This classic color combination allows you to wear it over a simple jeans-and-T-shirt combo for a weekend stroll, or style it more elegantly with a black turtleneck for the office or elsewhere. The beauty of this vest? It effortlessly adds a little extra edge to any outfit. A timeless design that will last for years—in short, a smart purchase.
2 - The blush stick you won't want to lose
Forget powder boxes and brushes, the Blush stick 01 vintage pink €5.99 fits easily in your bag and gives you a natural glow in no time. The universal vintage pink shade suits almost any skin tone and is buildable. Just dab it on, blend with your fingers, and you're done! Perfect for busy mornings when you still want to look fresh. It's also great for your lips.
3 - The green sweater that goes with everything
Soft sage green is the new black, or at least a close second and this The Esmee green women's sweater, €34.99, proves it. The subdued green doesn't scream for attention, isn't really trend-driven, and still offers a nice change from gray. Pair it with jeans for casual days or with black, extra-wide trousers for a chic look. A color that looks great on both warm and cool skin tones—a winner for everyone.
4 - The tinted drops for a no-makeup makeup look
Does foundation feel too heavy but you still want an even complexion? Tinted Drops 01 Light €4.99 are your new best friend. Mix a few drops with your day cream for subtle coverage or use them straight for more coverage. The result: a natural glow, like you just got back from vacation. Control the intensity yourself, meaning one bottle will last you all year round. Available in multiple shades.
5 - The 'girls just wanna have fun' tights that complete your outfit
A good pair of tights takes every fit to the next level and this one Black floral fishnet tights €12.99 do just that. They're the 80s tights I've secretly been looking for for years, but with the comfort of 2025 (you can pull them up nice and high). Wear them under a cute dress and feel like Cindy Lauper, or style them with shorts and ankle boots for a edgy look. Already looking forward to the holidays!
Smart shopping at HEMA
These five pieces prove that a well-thought-out wardrobe doesn't have to cost a fortune. It's all about smart choices: versatile pieces that fit your lifestyle and make you happy. Whether you go for that cool bomber jacket or the complete outfit, every piece is an investment in yourself.
💡 Shopping tip : Mix and match these items for instant outfit magic. The bomber jacket over the green sweater? Hello, the perfect fall look!
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