Even though you might not think so right now, spring should radiate softness, freshness and optimism. Luckily, there is one colour that is soft, fresh and creamy: butter yellow. This buttery soft, creamy shade is not too bright, not too dull, but just right. A colour that reminds you of the first rays of sunshine in the morning, freshly baked brioche and a field full of blooming daffodils. It is therefore not surprising that butter yellow has been one of the most Googled terms of the past few weeks. But why exactly and should you 'do' something with it?
1 - The color feels like a warm hug
In a world that can be quite chaotic and busy, we long for peace and softness. Butter yellow gives that feeling of comfort. The honey in your tea, a vintage kitchen from the 50s and the color of a bowl of old school pudding from Mona - the one with red sauce. Inviting, safe and cheerful.
2 - It fits the 'quiet luxury' trend
Minimalism with a touch of luxury - that's what 'quiet luxury' means. Think timeless fashion, subtle elegance and materials that last longer than one season. Butter yellow fits that picture perfectly. No flashy neon or exaggerated prints, but a soft shade that can be both casual and chic. From a light summer dress to pastel nail polish, this color feels effortlessly stylish.
Dress with ruffles - H&M €49.99
3 - It is the color of nostalgia
Who remembers those buttery yellow Tupperware containers from grandma? Or the soft plush teddy bear from your childhood? Butter yellow is vintage and brings back warm memories. It's the color of a sunny afternoon in the 90s, a carton of vanilla custard in the fridge and a sunny bike ride through the golden wheat fields. No wonder this shade is going viral (again) - nostalgia always sells.
Also read 👉 10 things you didn't know about the color yellow
4 - From fashion to interior: butter yellow is everywhere
From catwalks to Instagram feeds, butter yellow is popping up everywhere. Major fashion houses have embraced the color, influencers are styling it in minimalist outfits, and soft yellow accents are also increasingly being seen in interiors. A butter yellow couch? Yes, please. A subtle yellow nail polish? Check.
Uzouri vegan nail polish butter yellow - €18.95
5 - Is butter yellow timeless?
Butter yellow is absolutely timeless. But honestly? Every colour is capsule wardrobe-proof if you want to wear it. The trick to a good basic wardrobe is to choose pieces that you can combine endlessly and that make you happy. And butter yellow is exactly such a colour: soft, timeless and surprisingly versatile . It matches effortlessly with neutral shades such as white, cream and taupe, but can also give a fresh twist to denim or a classic trench coat. So whether you go for a butter yellow blouse, a cozy sweater or a subtle accessory - if it makes you happy, it fits perfectly in your wardrobe every year and every season.
Large butter yellow tote bag - &Other Stories €179,-
Would you like to get started with butter yellow yourself?
• Combine it with white, beige or light gray for a fresh look
• Wear it as an accent color—a bag, shoes, or a headband
• Mix it with pastel colors like lilac and baby blue for a playful touch
Speaking of butter yellow and nostalgic. Have you seen Butterbear in your feed yet?
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