The Good Roll

Let's make the world less shitty

Want to use the toilet and make the world a better place at the same time? At The Good Roll, you can. This Dutch brand makes 100% recycled toilet paper and donates 50% of its net profits to building toilets in Africa. A small effort for you, a big difference for someone else.

The idea arose from frustration over a problem we rarely consider in the Netherlands: 2.3 billion people worldwide lack access to a safe and clean toilet. That's a third of the global population. Meanwhile, approximately 270,000 trees are cut down every day to produce toilet paper. The Good Roll addresses both problems. The paper is made from recycled materials, wrapped in brightly printed paper (no plastic!), and soft enough for everyday use.

The rolls come in eye-catching, colorful packaging that you can leave in your toilet with peace of mind. No boring plastic packaging to quickly hide, but a cheerful eye-catcher. You can choose individual boxes or a convenient subscription where your rolls are automatically delivered to your home. Never run out again and never make unnecessary trips to the supermarket for toilet paper.

Besides toilet paper, The Good Roll now also offers kitchen towels, tissues, and even bamboo products. All with the same mission: making the world a little less shitty. And you can tell, because every purchase directly contributes to sanitation projects in countries like Ghana, Uganda, and Kenya. Good for you, good for the planet, good for others.