What are BIAB nails and why should you try them?

Sometimes you just want nails that have it all. Strong, well-groomed, a beautiful color, and a natural look. No fuss, no glued edges, no chipped corners at the crucial moment. Just... nails that are perfect. Chances are you'll end up with BIAB, the nail trend that's (quietly) attracting more and more women.

But what exactly is BIAB? And why are you suddenly hearing about it everywhere? Read on.

BIAB: what is it?

BIAB stands for Builder In A Bottle . In other words: a strengthening gel that comes straight from a bottle and is applied to your natural nails. No sticky layers, no artificial nails, no fuss – just a beautiful, strong base that makes your nails grow and shine.

This treatment is perfect if you:

• your nails quickly become damaged or torn
• like natural nails, but more beautiful
• likes a fresh, well-groomed look without any fuss

Beautiful nails that actually stay put

One of the biggest advantages of BIAB is its long-lasting properties—think 3 to 4 weeks of beautiful, strong nails. No chips, no cracks, no broken corners just before that party. And the best part? It simply grows along with your own nails.

Customers who try it are often instantly sold. It feels light, looks natural, and stays great for weeks. What more could you ask for?

Endless choices (including glitter)

While BIAB was once known primarily for its natural, nude shades, you can now choose from a whole rainbow of colors. From subtle pink to deep red, and even glitter BIAB, it's all available. This way, you can try something different every time without having to rebuild your nails.

A small selection of what is possible:

• Classic nude shades
• Soft pastels for a fresh look
• Deep autumn colours such as burgundy or chocolate brown
• BIAB with shimmer or glitter for the holidays

BIAB or gel polish, what's the difference?

Good question. Gel polish is primarily intended for color and shine, but offers little reinforcement. BIAB, on the other hand, is both strengthening and beautiful. Think of it as a combination of care and styling, a spa treatment and a treat for your nails all rolled into one.

It takes a little more time than gel polish, but the result is next level.

Do you own a nail salon?

Then you know how important it is to respond to what customers want. And believe us: BIAB nails are hot. It might sound like a difficult or lengthy procedure, but it's actually quite manageable. Especially compared to gel nails, acrylic nails, or nail art, for example. BIAB nails are quick and easy to apply. That's convenient for both you and your customers!

Sound good? Treat yourself to BIAB nails.

Whether you have an important appointment, a party, or just need a boost, beautiful nails do something for you. They make you feel more cared for, more energetic, and ready to take on the day.

So if you've never tried BIAB: treat yourself to the experience. Ask at your favorite salon, or find one near you that offers this treatment. Your nails will thank you.