What is matcha?

Matcha is a Japanese green powdered tea that is traditionally grown and processed. Unlike regular green tea, where you let the leaves steep and then remove them, matcha is a whole leaf, ground into a bright green powder. This gives matcha a higher concentration of antioxidants, caffeine and amino acids. The result? A rich, earthy flavour with a hint of umami, and a powerful boost for your body and mind. Matcha is often drunk as a tea, but is now also popular in lattes, baked goods and even cocktails.

Where does matcha come from?

Matcha actually has its roots in China, but became famous in Japan during the Zen tea ceremonies. Japanese matcha comes from regions like Uji and Nishio, known for their lush, green tea fields. Happlify Crew Roppongi offers this quality matcha and matching supplies, discover everything in their Matcha collection .

Why is matcha healthy?

1. Full of antioxidants (EGCG) – supports your immune system and helps combat oxidative stress

2. Gradual energy boost – the combination of caffeine and L-theanine helps you experience focus without the jitters of coffee

3. Boost your metabolism – matcha can stimulate your fat burning

4. Increased alertness + relaxation – L-theanine promotes calm alertness

Why is matcha such a trend now?

Trend or not, matcha scores by:

• Instagram-worthy looks - bright green lattes, cheesecakes and even 'dirty matcha' look irresistible
  
• Wellness lifestyle - people are looking for healthy boosts without too much caffeine
  
• Culinarily versatile - from matcha latte to cheesecake: you see it appearing in more and more recipes

How to make matcha properly (and easily!)

Step 1: Choose the right quality

Ceremonial grade for pure tea: mild, fresh and suitable for traditional preparation
Culinary grade ideal for baking and cooking

Step 2: Preparation

Sift 1-2 g (¼ to ½ tsp) matcha powder into a small bowl.
Heat 60 ml of water to approx. 80°C, allow to cool slightly.

Step 3: Knocking

Use a bamboo whisk (chasen) or electric whisk.
Start slowly, increase speed until foam forms.

Step 4: Enjoy!

Add extra water or (vegetable) milk to taste.
Tip: frothing it makes it extra festive.

Have you ever Tried Dirty Matcha ? It’s a delicious matcha with a shot of espresso.

Common beginner mistakes with matcha

1. Using water that is too hot - this will burn the matcha and make it bitter

2. No Sifting - Lumps in your latte? Sifting prevents that

3. Using too much powder - more is not always better; 1 gram is often enough

4. Not using a proper whisk - a regular whisk will not produce a nice foam

Small adjustments make a world of difference, practice makes perfect foam art!

Tips for a daily matcha routine

Want to incorporate matcha into your day? Try this:

• Start your morning with a calm matcha latte instead of coffee
  
• Take a moment of silence while tapping, make it a mini ritual
  
• Alternate: drink it neat one day, as a latte or iced matcha the next
  
• Use matcha as a pre-workout or focus booster before a brainstorm

Also discover this recipe 👉 White chocolate matcha cheesecake

Where do you get matcha & accessories?

For the real matcha experience, visit and order -as mentioned before- at Happlify Crew Roppongi . In Ingrid's shop you will find high-quality matcha and everything you need to create your perfect green moment at home.

💬 Do you already have a matcha ritual? Share your tips or favorite recipes below, or sign up for our newsletter full of feelgood inspiration!